Fashion in the 60’s was the era of change. More people were
finding new ways to express themselves through the new style of clothing being
produced. Women were wearing dresses that complimented the chest, hugged the
waist and were big and puffy at the bottom. They remained conservative, but
maintained a certain feminism that still made them desirable. Men on the other
hand continued to wear suits with the fedora hats. During the Kennedy inauguration,
that all changed. Simply because Kennedy took his hat of during the inauguration,
he single-handedly annihilated the fedora trend. Men everywhere reduced their
hat wearing and adopted a more relaxed look. When politics were booming and crisis’s
were on the rise, fashion took a turn and became more as a statement of
freedom. This is when the hippie era took effect. People started rebelling
against the government and made it a point to not wash their hair, wear baggy
clothing and promote peace. The fashion got more loose and flowy with
distinctive patterns associated with the 70’s era.
Wednesday, November 27, 2013
Wednesday, November 20, 2013
TEDTalks, 7 Bonus Minutes of Life, Jane McGonigal
When Jane McGonigal came on stage she made a promising proposition for the audience that she would give them an extra 7 minutes on their lifespan if they gave her their attention. How was she going to do this? With 4 ways of gaining strength and resilience.
Before she revealed these strategies, Jane shared a life-changing story about how she got a concussion and suffered from non-stop headaches, nausea and other undesirable symptoms. She was on bed-rest for about 6 months after her doctor said she couldn't do anything but rest her brain. This mean she couldn't walk, run, watch TV, read books, internet surf; basically anything that requires brain power. She said she felt like dying for the longest time. At the peak of her tolerance, Jane gave herself 2 choices: either she killed herself, or created an alter-ego game character that'd help her get through. Jane is a game programmer and used her profession to get her through the toughest year of her life. She was the protagonist who had to recruit a team (her sister and husband) and defeat her antagonist, which was her concussion. Within 3 days, she said she forgot about her depression and sought a way to help others with the same or similar situations. Jane created a forum that let other people with illnesses created their teams and defeat their enemies (their sicknesses).
After this story, Jane revealed the top 5 regrets of the dying:
1) I wish I had not worked so hard
2) I wish I stayed in touch with my friends
3) I wish I'd let myself be happier
4) I wish i had the courage to express my true self
and 5) I wish I had lived life true to my dreams.
Then she changed the vibe into positive by revealing her success through her alter-ego gaming life by showing what she gained through Post-Traumatic Growth.
(Post-Traumatic Growth is when someone experiences happiness after a negative life-changing experience.)
The top 5 Post-Traumatic Growth claims found amongst those who experience it are:
1) My priorities changed, I'm not afraid to do what make me happier
2) I am closer to my friends and family
3) I understand myself better and I know who I am now
4) I have a new sense of meaning and purpose
and 5) I focus on my goals and dreams
These were all direct opposites of the dying regrets list that Jane was sharing before.
With that, she revealed how to gain strength and resilience with 4 strategies that would gain the audience members 7 bonus minutes of life!
www.youtube.com/watch?v=5t3y7EeBhxg
I really enjoyed this video and its heart-warming message.
Before she revealed these strategies, Jane shared a life-changing story about how she got a concussion and suffered from non-stop headaches, nausea and other undesirable symptoms. She was on bed-rest for about 6 months after her doctor said she couldn't do anything but rest her brain. This mean she couldn't walk, run, watch TV, read books, internet surf; basically anything that requires brain power. She said she felt like dying for the longest time. At the peak of her tolerance, Jane gave herself 2 choices: either she killed herself, or created an alter-ego game character that'd help her get through. Jane is a game programmer and used her profession to get her through the toughest year of her life. She was the protagonist who had to recruit a team (her sister and husband) and defeat her antagonist, which was her concussion. Within 3 days, she said she forgot about her depression and sought a way to help others with the same or similar situations. Jane created a forum that let other people with illnesses created their teams and defeat their enemies (their sicknesses).
After this story, Jane revealed the top 5 regrets of the dying:
1) I wish I had not worked so hard
2) I wish I stayed in touch with my friends
3) I wish I'd let myself be happier
4) I wish i had the courage to express my true self
and 5) I wish I had lived life true to my dreams.
Then she changed the vibe into positive by revealing her success through her alter-ego gaming life by showing what she gained through Post-Traumatic Growth.
(Post-Traumatic Growth is when someone experiences happiness after a negative life-changing experience.)
The top 5 Post-Traumatic Growth claims found amongst those who experience it are:
1) My priorities changed, I'm not afraid to do what make me happier
2) I am closer to my friends and family
3) I understand myself better and I know who I am now
4) I have a new sense of meaning and purpose
and 5) I focus on my goals and dreams
These were all direct opposites of the dying regrets list that Jane was sharing before.
With that, she revealed how to gain strength and resilience with 4 strategies that would gain the audience members 7 bonus minutes of life!
www.youtube.com/watch?v=5t3y7EeBhxg
I really enjoyed this video and its heart-warming message.
TEDTalks: Life Hack, Amy Cuddy
Amy Cuddy is a Social Psychologist who lectured a crowd about how body language impacts life. She brought up many good points and made me realize things I've never really noticed before. Her introduction to the audience was different. She asked everyone to look at themselves and realize if they're hunched down in their seats, sitting straight up, leaning, etc. She then informed people how these simple body stances meant something. It showed whether or not the person was confident, felt crowded, and so on. Then she went on to talk about the importance of body language. Amy showed a clip on her presentation that involved the President, Prime Minister and a guard standing near by. As the President was walking into the building the guard was guarding, he shook the guard's hand. Then it was the Prime Minister's turn and you could see him greeting the guard, but refused a handshake and turned to walk again. Even if it was unintentional, the Prime Minister came of snobby or too good for shaking the guard's hand. Something as small as that had an impact and resulted in gossip sites and shows talking about it for weeks.
Opening up was another important topic she touched on when it came to body language. Amy showed how animals and humans open up ourselves when we are feeling powerful, accomplished, prideful and happy. It gives off a certain energy that can be read by others and speaks volumes. She even pointed out that blind people who have never seen anybody use this power-position, use this, which was very interesting. That shows that is is human and animalistic nature. IN opposite, Amy Cuddy revealed how we make ourselves small when we are feeling low, powerless, defeated and so on. WE keep to ourselves and even hold ourselves as a result. This even happens in job interviews, which is the most relateable. But Amy brought up the line, "Fake it till you make it." She showed in an experiment how if you go into an interview with a power-position stance, you will feel better and more confident even if you originally weren't. Our non-verbals govern how we think and feel about ourselves and even cause an increase/decrease in testosterone and cortisol . After a few stores and slides, in the end, she gave the inspiring quote to "Fake it until you become it", leaving the audience in heavy applauds.
www.youtube.com/watch?v=Ks-_Mh1QhMc
Opening up was another important topic she touched on when it came to body language. Amy showed how animals and humans open up ourselves when we are feeling powerful, accomplished, prideful and happy. It gives off a certain energy that can be read by others and speaks volumes. She even pointed out that blind people who have never seen anybody use this power-position, use this, which was very interesting. That shows that is is human and animalistic nature. IN opposite, Amy Cuddy revealed how we make ourselves small when we are feeling low, powerless, defeated and so on. WE keep to ourselves and even hold ourselves as a result. This even happens in job interviews, which is the most relateable. But Amy brought up the line, "Fake it till you make it." She showed in an experiment how if you go into an interview with a power-position stance, you will feel better and more confident even if you originally weren't. Our non-verbals govern how we think and feel about ourselves and even cause an increase/decrease in testosterone and cortisol . After a few stores and slides, in the end, she gave the inspiring quote to "Fake it until you become it", leaving the audience in heavy applauds.
www.youtube.com/watch?v=Ks-_Mh1QhMc
EOC 5, Superbowl Ad
http://www.youtube.com/watch?v=x2t6CVika6o
I like this ad mainly, because of Seth Rogan and Paul Rudd. They're such funny actors to me.
They are looking for the next big thing and looking for ways to promote Samsung. In doing so, they're representative is prohibiting them from using any word that has to do with the Superbowl so they don't get sued.
This affects me positively, because it is funny and creative. It is also promoting the Superbowl and Samsung at the same time, killing two birds with one stone.
I like this ad mainly, because of Seth Rogan and Paul Rudd. They're such funny actors to me.
This affects me positively, because it is funny and creative. It is also promoting the Superbowl and Samsung at the same time, killing two birds with one stone.
Wednesday, October 23, 2013
EOC Week 4: Role of Women in Contemporary Advertisements
 |
| A Gucci advertisement of a woman's submission to a man. |
Negative:
To the right, a picture is shown of a woman bowing down to the feet of a faceless man, while he towers over her. This symbolizes that women are meant to worship men and the ground they walk on and to submit under any circumstance.
To the right, a picture is shown of a woman bowing down to the feet of a faceless man, while he towers over her. This symbolizes that women are meant to worship men and the ground they walk on and to submit under any circumstance.
In today's world, this is seen as demeaning, simply because women have come a far way since the times of the 1950's.
"Today, over 56 % of women are employed outside the home, compared to less than 25 % in 1950." (Warc.com) Women can be CEO's, Doctors, Lawyers and even Firefighters.This evolution can be greatly credited to World War II. While men were away fighting for the country, women were helping run it. "As in World War I, women played a vital part in this country's success in World War II." (HistoryLearningSite.com). Women were doing factory work, going into entertainment business, doing voluntary work, joining the Air Force and were even Secret Agents. Women were showing America what they could do and it seemed to be efficient enough until the soldiers came home. Of course, when the men came back home, women went back to their usual duties, but from then on, nothing would be the same, domino-effecting the future for years to come.
Positive and/or Negative:
The picture to the left shows a woman surrounded by men seeming ready to take advantage of her. Given her new power of independence (the new era of independent women), she seems to be slightly resisting the young man hoovering over her, forcing her arms down. This symbolizes the way more women are in today’s times, not wanting to be held down by a man and getting it for themselves, which can be seen as positive. This also shows that even though times have changed, men still dominate and somewhat still have some sort of entitlement.
Overall, women have come a long way and are forces to be reckoned with. They are still stay-at-home moms, cooks, "maids" and so-forth, but in various ways that allow them to be "in charge."
Sources:
1) http://www.pbs.org/wgbh/amex/pill/peopleevents/p_mrs.html
"Today, over 56 % of women are employed outside the home, compared to less than 25 % in 1950." (Warc.com) Women can be CEO's, Doctors, Lawyers and even Firefighters.This evolution can be greatly credited to World War II. While men were away fighting for the country, women were helping run it. "As in World War I, women played a vital part in this country's success in World War II." (HistoryLearningSite.com). Women were doing factory work, going into entertainment business, doing voluntary work, joining the Air Force and were even Secret Agents. Women were showing America what they could do and it seemed to be efficient enough until the soldiers came home. Of course, when the men came back home, women went back to their usual duties, but from then on, nothing would be the same, domino-effecting the future for years to come.
Positive and/or Negative:
The picture to the left shows a woman surrounded by men seeming ready to take advantage of her. Given her new power of independence (the new era of independent women), she seems to be slightly resisting the young man hoovering over her, forcing her arms down. This symbolizes the way more women are in today’s times, not wanting to be held down by a man and getting it for themselves, which can be seen as positive. This also shows that even though times have changed, men still dominate and somewhat still have some sort of entitlement.
Sources:
1) http://www.pbs.org/wgbh/amex/pill/peopleevents/p_mrs.html
Week 3 EOC: Tobacco Advertisements
1. Determine the scenario: What happens in this frame?
A young woman who is a flight attendant is holding up a pack of cigarettes, while smiling. Two men are behind her, staring with smiles as if they are attracted to her.
2. What is the setting? What are the conditions?
The setting is a complete solid color background which indicates that the creator of this ad wanted the focus to be on the people and the object being displayed.
3. Who are the people or groups?
The people are two [what seem to be] military men and a flight attendant.
4. What is their point of view around this specific experience?
The point-of-view of the men are probably that smoking is in-style and classy and that even beautiful women do it, which makes it even more attractive. Whereas today, many men don't find it glamorous that a women would want to pick up a cigarette in the first place. The woman's point-of-view seems to be that she is happy and completed with her cigarettes and it gives her a pep in her step; a boost of confidence.
5. What are their goals?
The military men's goals are probably to speak to the young woman when they get the chance to, while using cigarette-smoking as a topic to bring up as an ice-breaker. The woman's goal seems to be to go to work with a box of cigarettes to keep her up-and-going throughout the day. She doesn't seem like she's all too concerned about men looking at her, but definitely doesn't seem like she'd turn them down.
6. What are their assumptions? What are their perceptions?
The men probably assume she is an out-going kind of young lady. The flight attendant is not paying them attention. She probably assumes she will get the best use out of her smokes and won't regret it.
7. Are there conflicts? Is there cooperation?
There are no conflicts besides the fact that for a long time, cigarettes are poisonous and people did not know this at all, not even its producers.
8. What are the outcomes?
The probable outcome of this cigarette brand back in the day was increased revenue, due to advertisements. But today, the brand no longer exists and there are very few that still do after all these years because people started figuring out they were dying off sooner. In result, this company, Chesterfield and many others lost money and went out of business.
1. Determine the scenario: What happens in this frame?
This ad shows a woman who seems to be ecstatic and happy about smoking. She is seen laughing like something is hilarious.
2. What is the setting? What are the conditions?
The setting shows a cool, blue background that compliments her outfit that pops in color.
The blue represents, calmness, serenity, flow and royalty. He yellow blazer pops and shows that she is feeling happy.
3. Who are the people or groups?
A happy young woman smoking.
4. What is their point of view around this specific experience?
She probably thinks that smoking is glamorous and it makes her more appealing, therefore she does it.
The object behind this ad was probably to get more people to use the Misty cigarette over other products.
5. What are their goals?
The creator's idea was probably to make this ad for anyone of all ages and to gain revenue. He is trying to prove that smoking can be done with a smile and it's not nasty at all.
6. What are their assumptions? What are their perceptions?
She probably assumes she is getting the best product for her money.
7. Are there conflicts? Is there cooperation?
The main conflict of this ad is that smoking is supposed to be good for you, when in fact is extremely harmful and causes health issues and death.
8. What are the outcomes?
The outcome of this ad probably made this brand sell a lot more but ultimately it contributed to killing off people in society.
A young woman who is a flight attendant is holding up a pack of cigarettes, while smiling. Two men are behind her, staring with smiles as if they are attracted to her.
2. What is the setting? What are the conditions?
The setting is a complete solid color background which indicates that the creator of this ad wanted the focus to be on the people and the object being displayed.
3. Who are the people or groups?
The people are two [what seem to be] military men and a flight attendant.
4. What is their point of view around this specific experience?
The point-of-view of the men are probably that smoking is in-style and classy and that even beautiful women do it, which makes it even more attractive. Whereas today, many men don't find it glamorous that a women would want to pick up a cigarette in the first place. The woman's point-of-view seems to be that she is happy and completed with her cigarettes and it gives her a pep in her step; a boost of confidence.
5. What are their goals?The military men's goals are probably to speak to the young woman when they get the chance to, while using cigarette-smoking as a topic to bring up as an ice-breaker. The woman's goal seems to be to go to work with a box of cigarettes to keep her up-and-going throughout the day. She doesn't seem like she's all too concerned about men looking at her, but definitely doesn't seem like she'd turn them down.
6. What are their assumptions? What are their perceptions?
The men probably assume she is an out-going kind of young lady. The flight attendant is not paying them attention. She probably assumes she will get the best use out of her smokes and won't regret it.
7. Are there conflicts? Is there cooperation?
There are no conflicts besides the fact that for a long time, cigarettes are poisonous and people did not know this at all, not even its producers.
8. What are the outcomes?
The probable outcome of this cigarette brand back in the day was increased revenue, due to advertisements. But today, the brand no longer exists and there are very few that still do after all these years because people started figuring out they were dying off sooner. In result, this company, Chesterfield and many others lost money and went out of business.
1. Determine the scenario: What happens in this frame?
This ad shows a woman who seems to be ecstatic and happy about smoking. She is seen laughing like something is hilarious.
2. What is the setting? What are the conditions?
The setting shows a cool, blue background that compliments her outfit that pops in color.
The blue represents, calmness, serenity, flow and royalty. He yellow blazer pops and shows that she is feeling happy.
3. Who are the people or groups?
A happy young woman smoking.
4. What is their point of view around this specific experience?
She probably thinks that smoking is glamorous and it makes her more appealing, therefore she does it.
The object behind this ad was probably to get more people to use the Misty cigarette over other products.
5. What are their goals?
The creator's idea was probably to make this ad for anyone of all ages and to gain revenue. He is trying to prove that smoking can be done with a smile and it's not nasty at all.
6. What are their assumptions? What are their perceptions?
She probably assumes she is getting the best product for her money.
7. Are there conflicts? Is there cooperation?
The main conflict of this ad is that smoking is supposed to be good for you, when in fact is extremely harmful and causes health issues and death.
8. What are the outcomes?
The outcome of this ad probably made this brand sell a lot more but ultimately it contributed to killing off people in society.
Sunday, October 13, 2013
Week 2 EOC: Health Insurance
Health insurance is now becoming a requirement that all citizens of America need to have. To go about selling it, insurance companies need to grasp the attention of potential consumers. Specifically, young people are in demand for health insurance companies. Being a young person, in order to sell to me, a company would have to use popping colors, interesting slogans, reasons for why they are the best decision and perhaps a catchy song like the CarMax commercials. With these strategies, young people will be curious and will most likely choose this company based on the attractions the commercials provide. Most companies advertise with dull backgrounds and boring messages that most people, even adults, simply look over. They lack ways to gain audiences and don’t do anything about it. Ultimately, we want an insurance company to show that they identify with us and that they care about what we like. And with these catchy advertisements, they way to market to us would be through television and mainly internet and cellular devices. Pop-ups and 30 second slot commercials on sites such as YouTube will be very useful and will certainly gain attention. And even random text messages to our phones will entice us to click on the links to the insurance sites!
Besides the display of their advertisements, the content is also very important. Insurance companies are notorious for their high prices. But for healthcare, the reasons are logical. Health insurance is more expensive than it used to be for many reasons. One reason, is for the future. “By 2030, over 37 million boomers will have multiple chronic conditions.”(Carrington.edu) More than 33% of the American population will be obese, 1 of 4 Americans will have diabetes and almost 50% will have arthritis. Another reason is for the primary care and specialists. America spends 90% more on specialists to ensure the quality of professionals for their citizens. One more reason for higher health insurance is because, studies have shown that the more there are people receiving health insurance, the less the cost. Other explanations include fraud, inflation and more. But to pull in the younger audience, it is essential to point out the benefits that they will benefit from.
“The benefits of expanding coverage outweigh the costs for added services.” (Urban.org)
An insurance company needs to inform young people that their lives are precious and having coverage to keep them alive longer is an excellent reason to buy from them.
“Health insurance is a contract between you and your insurance company.”(Healthcare.gov) Another way to approach young people would to be to use the quote above. As an insurance company, I would use that quote and relate it to the younger audience by making a comparison to their parents. As children, we are fully covered by our parents. They make our food, buy our clothing and pay our expenses and so on. And when we leave our parents’ homes, we are given a little responsibility but it is usual for our parents to help us a bit with our expenses. With that, I would tell potential younger consumers that with our help, we could cover them for the rest of their lives like their parents do. It will be through contract but similar to their natural unwritten contracts they have with their parents.
Sources:
1) http://carrington.edu/blog/student-tips/finance/why-is-your-health-insurance-so-expensive/
2) http://www.urban.org/publications/411569.html
3) https://www.healthcare.gov/why-should-i-have-health-coverage/
Sources:
1) http://carrington.edu/blog/student-tips/finance/why-is-your-health-insurance-so-expensive/
2) http://www.urban.org/publications/411569.html
3) https://www.healthcare.gov/why-should-i-have-health-coverage/
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