A young woman who is a flight attendant is holding up a pack of cigarettes, while smiling. Two men are behind her, staring with smiles as if they are attracted to her.
2. What is the setting? What are the conditions?
The setting is a complete solid color background which indicates that the creator of this ad wanted the focus to be on the people and the object being displayed.
3. Who are the people or groups?
The people are two [what seem to be] military men and a flight attendant.
4. What is their point of view around this specific experience?
The point-of-view of the men are probably that smoking is in-style and classy and that even beautiful women do it, which makes it even more attractive. Whereas today, many men don't find it glamorous that a women would want to pick up a cigarette in the first place. The woman's point-of-view seems to be that she is happy and completed with her cigarettes and it gives her a pep in her step; a boost of confidence.
5. What are their goals?The military men's goals are probably to speak to the young woman when they get the chance to, while using cigarette-smoking as a topic to bring up as an ice-breaker. The woman's goal seems to be to go to work with a box of cigarettes to keep her up-and-going throughout the day. She doesn't seem like she's all too concerned about men looking at her, but definitely doesn't seem like she'd turn them down.
6. What are their assumptions? What are their perceptions?
The men probably assume she is an out-going kind of young lady. The flight attendant is not paying them attention. She probably assumes she will get the best use out of her smokes and won't regret it.
7. Are there conflicts? Is there cooperation?
There are no conflicts besides the fact that for a long time, cigarettes are poisonous and people did not know this at all, not even its producers.
8. What are the outcomes?
The probable outcome of this cigarette brand back in the day was increased revenue, due to advertisements. But today, the brand no longer exists and there are very few that still do after all these years because people started figuring out they were dying off sooner. In result, this company, Chesterfield and many others lost money and went out of business.
1. Determine the scenario: What happens in this frame?
This ad shows a woman who seems to be ecstatic and happy about smoking. She is seen laughing like something is hilarious.
2. What is the setting? What are the conditions?
The setting shows a cool, blue background that compliments her outfit that pops in color.
The blue represents, calmness, serenity, flow and royalty. He yellow blazer pops and shows that she is feeling happy.
3. Who are the people or groups?
A happy young woman smoking.
4. What is their point of view around this specific experience?
She probably thinks that smoking is glamorous and it makes her more appealing, therefore she does it.
The object behind this ad was probably to get more people to use the Misty cigarette over other products.
5. What are their goals?
The creator's idea was probably to make this ad for anyone of all ages and to gain revenue. He is trying to prove that smoking can be done with a smile and it's not nasty at all.
6. What are their assumptions? What are their perceptions?
She probably assumes she is getting the best product for her money.
7. Are there conflicts? Is there cooperation?
The main conflict of this ad is that smoking is supposed to be good for you, when in fact is extremely harmful and causes health issues and death.
8. What are the outcomes?
The outcome of this ad probably made this brand sell a lot more but ultimately it contributed to killing off people in society.
No comments:
Post a Comment